The Fyre Festival brand is apparently attempting yet another pivot, this time promoting a new island getaway in Honduras.
This latest venture was announced today, June 2nd, via a collaborative Instagram post from the official Fyre account and the festival’s founder and convicted fraudster Billy McFarland. The post included a trailer for the Fyre Coral View Pop-Up in Utila, one of Honduras’ Bay Islands. Marketed as “an experience built for adventurers, creators, and the curious,” the weeklong getaway is set for September 3rd through 10th — though no reasonable person could expect it to actually take place as promised.
A statement on the newly launched Fyre Hotels website provides further context:
The inspiration for FYRE started in 2013 when a software engineer and hobbyist pilot challenged Billy to leave NYC and to try and fly a small plane from NYC to a remote Caribbean island. Along the way, Billy overshot, ran out of gas, and was saved by a landing strip on a remote island. The magic of the island created a legend that quickly spread back home. These trips grew from a single engine propeller plane with four crazy entrepreneurs to the talent lead and adventure infused trips that became FYRE Festival.
After news broke a few weeks ago that we were putting the FYRE IP up for sale, we got a message. A small beach resort and the island of Utila, Honduras had seen the headlines — and they had an idea. They have tapped FYRE to bring global attention to this off-the-map gem, programming unforgettable experiences, and simply enjoying life at the edge of the reef.
This was a no-brainer for us, so just like that, FYRE has found its way back to the spark that started it all. In early September, FYRE returns to the Caribbean for the FYRE Resort Pop-Up at Coral View Utila—a weeklong escape blending adventure, spontaneity, and paradise. What better way to make our return to the Caribbean after 8 years?
Related Video
In case you haven’t been following along with recent developments, McFarland began soliciting offers for the Fyre brand in late April after Fyre Fest 2 was postponed indefinitely. Some of the Fyre IP had already been sold to documentarian Shawn Rech, who revealed plans to use the name for a new music-focused subscription video-on-demand platform.
